Jessica Sorentino is the Simply Entertaining editor for The Showcase Magazine and has been writing Salutes for the magazine since 2007.
Since her younger years, Jessica has been interested in the many facets of event planning and hosting. She threw themed parties in her family’s backyard through middle and high school, organizing plans, hiring vendors and creating menus, activities and favors. She went on to receive a Bachelor’s degree in mass media (and journalism!) from the University of Delaware and in college, she organized and hosted events for school publications.
For a while, she worked for events host Abigail Kirsch in Tarrytown, NY, where she participated in the planning, creating and running of major life events, such as weddings and bar mitzvahs. She worked for other business too, focusing on promotions and events.
Through all of this experience, Jessica became very well versed in the usage of social media for promotions and event organization, but she prefers to host events in the old fashioned way: with stationary, print-out pictures and fresh baked cupcakes.
It was this part of events hosting that brought Jessica to begin writing the Simply Entertaining column. Each issue, Jessica brings readers attention to different areas of classic events hosting by offering do-it-yourself ways to bring your party back to a timeless life. Printed invitations and thank you’s, hostess gifts and guest gifts, menu options and even ways to incorporate social media into these events are all things readers will find in Simply Entertaining.
Jessica is a native New Yorker. She currently lives in Manhattan and is a Sales Associate at Simon & Schuster. Her city lifestyle blog, xx, Jessica, is growing and picking up traction in the tristate area community. She is Vice President of the nonprofit, Pajama Program’s Young Professionals Board and spends time exploring the city and traveling whenever possible.