The Showcase Magazine - Articles


33 West 17th Street

5th Floor

New York, NY 10011

By Lauren Holstein

Long gone are the days full of playing with paint and markers, traded in for computers and smartphones. But CraftJam has created BYOB craft workshops where guests of all learning levels can be fun-loving in their crafting once more! CraftJam offers dozens of different DIY classes, taught by a friendly team of teachers, allowing attendees to make something cool without the hassle of finding the tools and materials. The workshops welcome anyone looking to learn a new skill for a few hours and then take home their latest creation!

I first heard about CraftJam from my mother who had seen a news segment about them. I immediately called my most crafty friend, Alexa, and we booked a class for later that same week. There were a lot of tempting classes to choose from such as, embroidery (wall art or patches), glass etching, pom pom making, macramé plant hangers, leather accessories (clutches or wallets), watercolor brush lettering, floral designs, crocheting and knitting, tapestry weaving, beanies, or string art. We ultimately decided on the Floral Watercolor Workshop since the pictures on the website were so beautiful.

We purchased our tickets through EventBrite and paid $45 for the class. I will note that the classes did range in price but were all generally in that range.

“CraftJam seemed like a fun and different activity to do! Also, two hours was a good amount of time for the class and we made it into a fun night of getting dinner first and then going to class. It was nice to forget about work for a few hours midweek and do something that I love to do but never make time for anymore,” said Alexa Nelson, 26.

The CraftJam workshops are hosted in an intimate setting with a 12-attendee maximum which allowed for personalized attention. “The environment created a relaxing experience as there was no pressure or stress on needing to know what to do,” says Alexa. “The teacher was friendly and talked about her life and how she ended up working at CraftJam too – that was cool to hear her story.” They also provided all the materials that we needed including brushes, an assortment of paper, a range of colors to choose from and even flowers for inspiration.

Our “JamMaster” (their name for instructors) opened the class with the hands-on practice followed by step-by-step instructions on how to create a final masterpiece. “My painting came out great and it’s going to hang in my room once I get it framed!” says Alexa.

The CraftJam schedule is always changing with new classes being added – even seasonally themed classes! So even if you’ve attended a workshop before, there are new skills to learn. Additionally, the classes are hosted on more than one occasion so if the one you’d like to book is sold out, try again for another day.

With Valentine’s Day (and Galentine’s Day) right around the corner, CraftJam is the perfect activity to share with a loved one. Escape the cold and adulthood for a few hours to share a glass of wine and create a work of art. Gift certificates are available if you’d like to gift a class to a loved one or friend! Additionally, private classes are available if you want to be crafty with a group for a corporate event or birthday party.