You're not always granted the luxury of time when something in your home stops working. Maybe your refrigerator quits on a Friday night, fully stocked for a weekend gathering. You need a solution—and fast. While the obvious move might be to head to a national chain, savvy shoppers in New Jersey, New York, and Staten Island know there’s a better option: See-More Appliance Center.
This independent, family-run business—with locations in Metuchen and Plainfield, NJ—has quietly built a reputation over the past 65 years for offering the kind of selection, pricing, and service that rivals (and often beats) big-box retailers.
The secret? Buying power.
“We’re part of a massive appliance co-op, which gives us access to an enormous catalog of products and competitive pricing,” says Gary Tilbor, who runs the company with his brother Mark. The co-op, known as Appliance Dealers Cooperative (ADC), unites more than 200 independent retailers under a shared umbrella, allowing them to buy in bulk and pass those savings to customers.
And the benefits don’t stop at the bottom line. Unlike the limited in-store inventory of major chains, See-More offers a full spectrum, from entry-level essentials to luxury brands like Sub-Zero, Viking, and Wolf that national stores often don’t carry. You can still find brands like Maytag or GE at better prices and with more personalized service.
Need it tomorrow? Not a problem.
Thanks to ADC’s massive inventory system, See-More can deliver most appliances within one to two days, sometimes even next-day, something few big-box retailers can promise, especially during high-demand seasons. “We understand that some purchases aren’t planned,” Tilbor says. “If your freezer goes out, waiting a week isn’t an option. That’s where we come in.”
Speed isn’t the only perk. See-More customers can also use exclusive rebate offers, especially when purchasing kitchen packages from the same manufacturer. These bundle savings typically aren’t available through national chains.
But perhaps the most significant difference is what happens on the sales floor. Unlike many retail associates with limited training, See-More’s team undergoes ongoing product education, often straight from manufacturers. They don’t just know what’s in stock; they understand how each model performs in real homes. “Whether you’re building your first kitchen or outfitting a high-end spec home, our staff can help you choose the right combination of features, brands, and finishes,” Tilbor says. “We’re not just selling—you’re getting real guidance.”
They’ve also kept pace with innovation. From low-profile refrigerators with expanded capacity to specialty products like the Maytag Pet Pro Washer, which removes pet hair five times more effectively than standard models, See-More stocks the latest design and functionality.
The inventory spans everything you’d need: washers, dryers, ovens, cooktops, dishwashers, ventilation, microwaves, outdoor grills, and more. Brand offerings include Bosch, Thermador, LG, KitchenAid, Miele, Whirlpool, Frigidaire, Electrolux, and dozens of others.
Every purchase includes professional installation, free local delivery, and removal of your old appliance. Financing options are available, and they regularly collaborate with contractors and interior designers on residential and commercial projects.
You’ll find See-More Appliance Center at 551 Middlesex Ave., Metuchen 732) 548-9191 and 1320 South Ave., Plainfield (908) 312-3808. Shoppers in Plainfield even benefit from a reduced 3.3125% sales tax.
Forget the lines and limitations of the big-box stores. See what your local experts can do!
